Alice Lau

Alice is a private beauty brand maverick, leveraging her unprecedented breadth of industry experience to transform unknown and burgeoning brands into market leaders. After a successful career working in-house for global powerhouses like Watsons, Aeon, Sasa, Giant and Guardian Pharmaceuticals and indie brands alike, Alice launched The Basixe Beauty Consulting in 2018, eager to share her talents with new start-up business and emerging beauty brands in need of 360° attention. At The Basixe Sdn Bhd, we transform individual influences to own brand business, assist SMEs venture into own brand products by providing one-stop OEM services, handheld from market insights, customize product concept & exclusive formulation, packaging development, regulatory, QC, production & doorstep delivery !