EP09 Pricing & Offers That Don't Undersell You: Marketing Masterclass by ambty

About this masterclass

If customers only compare you on price, your offer is not clear enough yet.

Most small businesses quietly undercharge. Either the price was set low years ago and never revisited, or every sale turns into a discount to close it. It feels safer, and it slowly caps what the business can earn.

This session gives you a simple way to price and present what you sell. Customers stop weighing you against the cheapest option and start seeing what they actually get.

You leave having tested one of your own offers with the room and rewritten how you present it.

This session is for you if:

• "I think I'm undercharging, but I'm afraid to raise prices."
• "Sales feel hard because customers keep comparing me on price."
• "My offers don't feel strong or clear."

What you'll walk away with:

• A clearer way to price on what customers actually get, not on what the cheapest competitor charges.
• One of your real offers reworked with feedback from the room, so the value is obvious.
• A way to hold your price in a sales conversation without reaching for a discount.

Plus guided practice: you'll take one offer you sell now and reshape how you present it, with feedback from the room.

The series

Stop Guessing. Start Doing Marketing the Right Way.

This is a monthly problem-solving series designed for SME founders and teams who are tired of trial-and-error marketing. Each session focuses on fixing real marketing issues, from direction and positioning to leads and conversion, by using tactical frameworks, guided thinking, and hands-on reflection. Led by Andrew Anderson, a practitioner with 14+ years of experience designing and fixing marketing systems across businesses of all sizes. This series prioritises clarity, structure, and actions you can actually apply, not generic training or motivation talks.

Details

• Date: Thursday, 24 September 2026
• Time: 2:00pm to 4:00pm (GMT+8)
• Venue: WORQ KL Gateway, Unit 3.07, Level 3, KL Gateway Mall, 2, Jalan Kerinchi, 59200 Kuala Lumpur (Bangsar South, 5 minutes from Universiti LRT). Please note this is a different venue from last month.
• Partners: ambty × WORQ × E3Hubs x Eventsize x EasyStore.

Includes guided practice, and we'll show how AI tools like ChatGPT can help you sharpen your offer and how you explain your price.

We're not here to turn you into AI experts; we use AI as a thinking assistant so you spend less time guessing and more time deciding.

Your host

Andrew Anderson, founder of ambty, a practitioner who has spent 14+ years designing and fixing marketing systems for businesses of all sizes.