Local Marketing – What You Need To Do Differently To Reach a Localized Audience
Local marketing is a marketing strategy that targets a geographically localised audience. It’s a strategy mostly used by small businesses to attract new local customers from areas nearby and develop strong customer relationships with the local community. Larger...
10 Key Components of a Well-Structured Business Plan
Planning to start a business needs careful consideration. Developing a business plan is one of the first steps in the journey. A business plan is a document that conveys important information regarding the company structure, its targets, marketing strategy, financial...
Why Your Small Business Needs To Grow And What You Can Do For Quick Business Growth!
As small business owners, it is important to know what business growth really means. When a business reaches a certain point in its life cycle, it can only make sense for it to grow further. However, growing a business is the hardest part. You can grow...
How to Develop a Successful Branding Strategy For Your Business
Your branding identity goes way beyond your logo and tagline. Instead of obsessing about font styles and colour schemes, or following unrealistic marketing guides, you need to come up with a well-planned branding strategy in order to succeed. A good branding strategy...
How to Start a Business in Malaysia in 15 Simple steps
How to start a business in Malaysia is the question in town. Malaysia is a land of opportunities for a sensible entrepreneur. The entire Asian business community considers the Malaysian business circle a trade magnet where good ideas thrive quickly. Whether you are a...
What Are The Characteristics Of The Entrepreneurial Mindset?
The entrepreneurial mindset is at the front of modern thought. Everyone in the young generation wishes to understand the idea of entrepreneurship and how to become a truly effective entrepreneur. In this blog post, we will discuss the concept of the entrepreneur in...
34 questions before you launch your business
Have you determined how and why you are in a position to compete in the market? Have you analysed price points to ensure that you are price competitive in the marketplace? Have you analysed the size of your market to verify that the market is big enough to support...
A Different Way of Looking at the World of Entrepreneurship
I started my entrepreneurial journey way back in 1996 when I quit my comfortable job as an accountant and plunged into a business which I have no idea yet - no business plan, no business ideas, no market research but with RM20,000 capital from Dad. Wasn’t thinking...
11 things you must know before you take your investor’s money
Seeking funding is an important aspect of startup culture all over the world, particularly in Silicon Valley. In Silicon Valley, virtually every day you get to hear shout outs of startups successfully raise funding from investors. This is not surprising since in...
10 point checklist before you start a Business
In my line of work as an incubator manager, I received a lot of questions about how to start a business. Aside from telling them to start with what they have – who you are , what you know and who you know – there are certain points in which they will have to evaluate...